Customer Purchase Behavior Analysis

Project Overview

An in-depth analysis of customer purchasing patterns using Tableau. This project uncovers actionable insights into customer segmentation, buying frequency, and product preferences to optimize marketing strategies.

Technologies Used

Tableau
SQL
Python

Key Insights

  • Customer segments show distinct buying patterns across different product categories
  • Average purchase frequency increased 23% when personalized recommendations were implemented
  • Premium customers spend 4x more than standard customers but require 2.5x more marketing touchpoints
  • Geographic analysis revealed untapped market potential in southwestern regions

Interactive Dashboard

Featuring interactive dashboards and dynamic visualizations, this project showcases my ability to turn complex datasets into clear, business-driven solutions. Explore the live Tableau dashboard below.

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